OZIL TO LAUNCH COIN Former Arsenal footballer, Mesut Ozil, has hinted he will be dropping his own coin soon to help grow his M10 brand....

Welcome to the Messiverse, NFTs help fund Olympic dreams & Chiliz x Socios had a very busy week MESSI'S CRYPTO JOURNEY CONTINUES...

Messi receives fan tokens, Miami Hurricanes create hundreds of NFTs and Socios continue to grow their portfolio Messi captures another...

This week footballer Mesut Ozil launched a first of its kind NFT collection with Genies, co-designed by Boss Logic, with all proceeds...

Credit: Riot Games ​ The 3rd Annual Esports Survey conducted by Foley & Lardner LLP and The Esports Observer has just been published....

​This week Hollywood pair Ryan Reynolds and Rob McElhenney held a call with the Wrexham Supporters Trust to share their plans for the...

This week saw British F1 driver Lando Norris launch his own esports team, Quadrant. ​ If you have been following the driver in 2020 it is...

On Thursday Glossier became the first official beauty partner of the WNBA. The make-up brand that began in 2014, announced the...

Last week I sat down and chatted with the founder of health and fitness start-up Levels, Josh Clemente. Levels uses data and continuous...

This week saw Nielsen reveal their top 50 most marketable athletes of 2020. The report was created using Nielsen's Influencer Selection...

While many sports have struggled during the pandemic, golf is seeming to have its moment. At the elite level, the sport hasn't been as...

Working out from home has become the norm during the pandemic, with gyms being forced to shut and trainers going online, people have...

Peloton announced its latest quarterly results (Apr-Jun) last week, reporting impressive numbers. The brand that many wrote off as a fad...

Each week we are seeing a new wave of athlete activism from athletes across the world, and this week saw four more athletes using their...

This week saw Amazon make a jump into the wearable market, launching their new health and fitness tracker Halo and its subscription...

On Friday, Facebook announced that it would give businesses, creators, educators and media publishers the ability to earn money from...

A conversation with Sue Anstiss MBE, CEO of Fearless Women, Host of the Game Changers podcast and author. Last week I sat down with CEO...

This weekend saw 6,000 fans watch live sport in a stadium in Shanghai, those that attended were among the lucky ones who managed to snag...

Last week Instagram added a new feature to its platform, Reels. All the talk has been about how they have just copied TikTok, but as we...

This week, I spent a little bit of time looking at the brilliant, young and growing brand that is @gymshark. Below I set out what I...