Blog | All Things Sport

Oct 17, 2021
1 min

Sport in Web3 - Ozil looks to launch own coin, Dapper Labs land Durant & Socios continue to build

OZIL TO LAUNCH COIN Former Arsenal footballer, Mesut Ozil, has hinted he will be dropping his own coin soon to help grow his M10 brand....

Aug 23, 2021
2 min

Sport in Web3 - NFTs, Fan Tokens & more

Welcome to the Messiverse, NFTs help fund Olympic dreams & Chiliz x Socios had a very busy week MESSI'S CRYPTO JOURNEY CONTINUES...

Aug 16, 2021
1 min

Sport in Web3 - NFTs, Fan Tokens & more

Messi receives fan tokens, Miami Hurricanes create hundreds of NFTs and Socios continue to grow their portfolio Messi captures another...

Feb 18, 2021
3 min

Ozil creates first NFT Collection with Genies

This week footballer Mesut Ozil launched a first of its kind NFT collection with Genies, co-designed by Boss Logic, with all proceeds...

Nov 26, 2020
2 min

Esports expecting to grow, but not without its challenges

Credit: Riot Games The 3rd Annual Esports Survey conducted by Foley & Lardner LLP and The Esports Observer has just been published....

Nov 16, 2020
2 min

Wrexham FC awaits Hollywoods arrival

This week Hollywood pair Ryan Reynolds and Rob McElhenney held a call with the Wrexham Supporters Trust to share their plans for the...

Nov 9, 2020
2 min

Athletes turn to gaming

This week saw British F1 driver Lando Norris launch his own esports team, Quadrant. If you have been following the driver in 2020 it is...

Nov 4, 2020
2 min

Glossier's game changing WNBA partnership

On Thursday Glossier became the first official beauty partner of the WNBA. The make-up brand that began in 2014, announced the...

Nov 4, 2020
2 min

Eating with insights. A conversation with Josh Clemente, founder of Levels

Last week I sat down and chatted with the founder of health and fitness start-up Levels, Josh Clemente. Levels uses data and continuous...

Nov 4, 2020
3 min

World's most marketable athletes: Who is winning on social?

This week saw Nielsen reveal their top 50 most marketable athletes of 2020. The report was created using Nielsen's Influencer Selection...

Nov 4, 2020
2 min

Golf is having a moment

While many sports have struggled during the pandemic, golf is seeming to have its moment. At the elite level, the sport hasn't been as...

Nov 4, 2020
2 min

The rise of connected fitness

Working out from home has become the norm during the pandemic, with gyms being forced to shut and trainers going online, people have...

Nov 4, 2020
3 min

Peloton lead the way

Peloton announced its latest quarterly results (Apr-Jun) last week, reporting impressive numbers. The brand that many wrote off as a fad...

Nov 4, 2020
1 min

Athletes changing the game

Each week we are seeing a new wave of athlete activism from athletes across the world, and this week saw four more athletes using their...

Nov 4, 2020
1 min

Amazon launches wearable health & fitness tracker

This week saw Amazon make a jump into the wearable market, launching their new health and fitness tracker Halo and its subscription...

Nov 4, 2020
2 min

Facebook launches paid online events

On Friday, Facebook announced that it would give businesses, creators, educators and media publishers the ability to earn money from...

Nov 4, 2020
1 min

Driving positive change in women's sport. A conversation with Sue Anstiss MBE

A conversation with Sue Anstiss MBE, CEO of Fearless Women, Host of the Game Changers podcast and author. Last week I sat down with CEO...

Nov 2, 2020
3 min

The expanding world of League of Legends

This weekend saw 6,000 fans watch live sport in a stadium in Shanghai, those that attended were among the lucky ones who managed to snag...

Aug 12, 2020
2 min

Sport dives into Instagram Reels

Last week Instagram added a new feature to its platform, Reels. All the talk has been about how they have just copied TikTok, but as we...

Jul 10, 2020
2 min

The World of Gymshark

This week, I spent a little bit of time looking at the brilliant, young and growing brand that is @gymshark. Below I set out what I...